From Start-Up Microsite to full-fledged website built for organic growth, thought leadership, and pipeline.
When I first joined SaaScend, their “website” was an out-of-box WordPress microsite. Using a variety of WP plugins and Divi Builder, I created a true website that better told their brand story, key market differentiators, and optimized the site for moving users further down the funnel.
First, I improved their brand story through a combination of imagery I created using Midjourney and illustrators I art directed.
Second, user flows were streamlined for quick consumption of company pillars, services, and solutions, through a variety of branded components and modules like custom icons I created and testimonial videos that I produced and edited.
Last, the site was optimized to help customers in their buyer’s journey with strategic use of upgradeable content. Pages and blog posts were identified using Google Analytics to highlight opportunities to offer additional content via modals and sidebar ads. All upgradeable content are also template and designs I built out for SaaScend.
